Despite the sliding economy that has crippled the auto industry, car manufactures like the Skoda India and General Motors have experienced elevated car sales.
In 2008, Skoda India has registered a growth of 28.5 per cent with a total sales of 16,188 units from 12,596 units in 2007.
According to Thomas Kuehl Skoda India Board Member, “Though 2008 was a challenging year for the auto industry, Skoda Auto India succeeded in growing by putting the customers demand on the forefront, particularly with the launch of Super Hatch Fabia”.
The Fabia was introduced in 2008 and since its launch, it has witnessed sales of 6,634 units. Currently, all Skoda models are performing well on the Indian roads. Skoda had made its entry in the Indian car industry in 2001. It sells 19 models through 60 dealerships across the country and has sold more than 65,900 units till now.
Similarly, the General Motors has recorded a growth of 9.5 percent in 2008 at 65, 702 units compared to 60, 032 units during 2007.
P. Balendran, Vice President, General Motors India said, “The company faced a slow down in its sales because of the global crisis and was unable to meet their target but still made a marginal growth of 9.5 percent. This growth at the current crisis is proof of the popularity of Chevrolet brands like the Spark, U-VA, the Captiva, and other models”.
In 2008, the overall sales of the Chevrolet models was 4041 units, which included 509 units of Chevrolet Tavera, 867 units of Chevrolet Aveo, 248 units of Chevrolet Optra, 2382 units of Chevrolet Spark, and 35 units of Chevrolet Captiva.
General Motors is looking forward for the New Year for more profit with a list of new launches comprising the Captiva AT, Cruze and a mini car.