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Tata Motors Ready to Launch Its Dream Car Nano

By Motortrend India Staff   |   24 February,2009

Tata Motors is all set to launch its dream car, Tata Nano. Though till now the official launch date has not been disclosed, it is speculated to be launch on March 3.

It is believed that 3rd March is the birth anniversary of the Tata group’s founder Jamsetji Tata. It is also said that initially Nano will be sold to selected customers comprising celebrities, sportspersons, and leading politicians. This initiative is taken by the car manufacturer to re-create the lost hype and excitement of the world’s cheapest car.

Tata desires to make the Nano launch a grand, memorable, and historic celebration so that the company can erase the negative publicity it got in the world media due to land disputes over the Nano project. It’s not the dispute that created a bad image but the delay of Nano launch that affected the company the most.

Though the mass production of the car will take some time as the manufacturing facility at Sanand near Ahmedabad is still under development, the company is gearing up to roll out small numbers from its facility in Pantnagar (Uttarakhand) and Pune.

Skilled officials of the company have completed field trials of the Nano in the Kumaon hill, Uttarakhand. The factory-fresh Nanos are also being driven to various religious places to seek divine blessings. Ratan Tata has instructed his officials to take the Nano to all significant shrines across the country before the car hits the road.

Meanwhile, Tata Motors is also redefining its marketing and promotional strategies. The company has already signed a partnership with State Bank of India for booking Nano and is now finalizing its loan strategy.

The booking amount for Nano is Rs. 70,000. Initially, the company would take bookings of just one lakh cars as in the present production facility only 3,000 cars a month are likely to be manufactured.

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