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Honda to Stop Retailing of Civic Hybrid through Its Dealerships

By Motortrend India Staff   |   22 February,2009

Honda Seil Cars India will no longer retail its Civic Hybrid through its dealership across the country.


The Honda Civic Hybrid is India's first hybrid car that was launched in June 2008. Available in both petrol and diesel variants, the car delivers a mileage of 21 km/L but unfortunately it failed to attract the Indian car buyers. And the sole reason for this is the extremely high price tag.


The car is priced at Rs 21.5 Lakh inclusive of 104% import duty. With this high price tag, only 65 units of the car were sold in the first five months of its launch. At that time the company had imported 300 units and the remaining formed a stock pile-up.


Then the company decided to clear the inventory and did so by announcing an amazing price discount of Rs 8 Lakh. This discount was announced in November 2008 and it successfully created a demand rush. Within ten days after the discounted price, the entire stock was cleared.


Now after clearing the inventory, Honda decides not to import the Civic Hybrid unless any customer demands for it. The company will now stop retailing it through its dealership. Anyone who desires to buy it has to directly contact the company and bear a longer waiting period.



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