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Mercedes-Benz to Retain Its Position

By Motortrend India Staff   |   10 March,2009

The German luxury, Mercedes Benz came down from its number one position in India in the first two months of 2009 is expected to retain its position in the top slot during the year.

The car manufacturer is also planning to increase the head count by 500-1,000 its Bangalore research and development centre which will make it the largest centre outside its native. At present there are nearly 500-1,000 in centre. The company is also thinking of setting up a brand centre in Delhi to display its car models.

On the account the Managing Director and Chief Executive Officer, Dr Wilfried Aulbur said, “BMW has done some more sales. But we hope to maintain our position till the end of this year.”

In the Indian car market Mercedes-Benz has entered a decade ago but its rival BMW is gradually inching closer in terms of sales performance. In April-December, BMW experienced sales of 2,560 units that accounts for 44% increase over the corresponding period the previous year. Compared to BMW, Mercedes-Benz sold about 2,700 units, registering a 22% year-on-year sales growth.

In addition to its Bangalore development centre, Mercedes also announced to set up an engineering centre in Pune to develop certain components for its suppliers.

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