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Mahindra and Mahindra Launches Xylo in South Africa

By Motortrend India Staff   |   19 March,2009

Mahindra & Mahindra launched its new car Xylo in South Africa. It is a versatile and spacious car that is expected to redefine road travel in South African market. The range of model introduced comprises - the luxury model 'E8' and the people mover 'E2'.

It is believed that Mahindra has invested more than 100 million dollars for developing the Xylo. The development of the car also includes the establishment of new robotic body shop at its Nashik plant where more than 100 of new auto components were produced for the Xylo.

Mr. Pawan Goenka, President of Automotive sector of M & M said, “The XYLO symbolises the creation of a completely new vehicle platform in the Mahindra stable. The vehicle is a truly global people carrier and we are delighted to launch it in South Africa, which is a strategic market for Mahindra’s overall globalization strategy.”

Adding to Pawan’s comment, Mr. Pravin Shah, Executive Vice President, International Operations, Automotive Sector, Mahindra & Mahindra said, “South Africa was also the venue for the first international launch of the Mahindra Scorpio pick up range of products which was specifically designed and developed for the overseas market and was very well received by customers in South Africa. Mahindra South Africa has achieved significant growth since it was established in 2004 and the Xylo with its unique value proposition of rugged utility and style will help us further consolidate our presence in the region.”

The Chief Executive of Mahindra South Africa, Mr Vijay Nakra, supported the statement of Pawan and Pravin saying, “Mahindra South Africa’s commitment is as much driven by exceptional value-for-money and after sales service, as by Mahindra’s unique business model which specifically focuses on the needs and expectations of our customers. We believe that the Xylo is the right product at the right price - even in these challenging market conditions, as it offers outstanding value. In fact, we see it as the new benchmark in people mobility.”

Mahindra feels that the South African market is dynamic and promising. Since the manufacturer has entered the market in 2004 it has established a network of over 30 dealers across the country. In addition, the company also expanded into other sub-Saharan countries and have started exporting vehicles to Zimbabwe, Zambia, Botswana, Swaziland, and Namibia.

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