An innovative online game on Tata Nano has attracted a huge number of visitors. The game developed in association with Zapak Digital Entertainment Limited has attracted over 1.2 million test drives at Tata dealerships. The Nano website has received 25 million hits since the launch of the car on March 23, 2009.
Chief marketing officer of Zapak Digital Entertainment Limited Mr. Arun Mehra said “Tata Nano is a dream come true for India. Every Indian wants to own the Tata Nano and experience it in every possible way. The game is a hit among Zapak users and it is very encouraging”.
In the racing game, the player can customize the Tata Nano as desired by choosing colours, wheels, decals, enhancing headlights, and fog lights. Visitors can play the game in three levels with different sets of exciting challenges. A player is given the challenge to reach a specified destination within a limited time frame.
To give an actual feel of the drive, the game offers drive through potholed roads, traffic jams, and other problems that are usually faced in Indian roads. A specified time limit is set to reach a designated goal.
The game is available in the play section of website and also has an option for visiting the official Tata Nano website, where bookings for the car are accepted. The game will be online for two months.