Mahindra & Mahindra registers sales of 55,924 units in the fiscal 2008-2009 of its leading sports utility vehicle Bolero. This marks a significant milestone in the history of Mahindra as Bolero is the first car in the SUV segment that have crossed a mark of 50,000 units and that also for two consecutive years.
Commenting on the announcement of the high sales figure of Bolero, Vivek Nayer, Sr. Vice President of Auto Sector in Mahindra said, "Bolero is among the top-selling brands in the passenger vehicle segment, excluding small cars. This clearly points to the immense popularity enjoyed by this evergreen brand." He also added, "The Bolero's superior value-proposition of style and rugged appeal coupled with our customer-centric approach to business has been major contributors to its success over the years."
Mahindra Bolero is an intelligently designed SUV with a perfect combination of looks, power, and performance. Such high sales of the Bolero during this time of downturn give a perfect reason for the car manufacturer to rejoice.