Auto News

Chevrolet Ties-Up with Future Generali

By Motortrend India Staff   |   29 April,2009

Chevrolet brand from the house of General Motors has entered into an understanding with Future Generali for a contest. The contest was organized with a view to boost the popularity of the model 'Spark' in the market.

Future Generali is an insurance firm which is joint venture between the Future Group of India and the Generali Group of Italy. The campaign named as 'Aaja Meri Gaadi Mein Baith Ja' gives the retail shoppers an opportunity to win two Chevrolet Sparks. Consumer can participate in the contest by filling an entry form and answering two simple questions which will be based on the Future Group and the General Motors brands.

Along with the contest, Future Generali also provided free vehicle inspection facility for car owners and instant competitive motor insurance solutions catering to the need of the customer.

The countrywide contest was organized across 60 cities in more than 200 Future Group retail formats which include Big Bazaar, Food Bazaar, Pantaloons, Home Town, E-Zone, Brand Factory, and KB Fair price shop & Furniture Bazaar.

According to Ankush Arora (Vice President - Sales, Marketing and Aftersales, General Motors India ), "The countrywide popularity of the Chevrolet Spark has facilitated higher footfalls for Future Group stores, while on the other hand, the pan-India presence of the Future Group stores ensured additional promotional avenues for the Chevrolet Spark - already a bestseller in metro cities. GM India's tie-up with Future Generali has definitely increased the traction of both brands, ensuring a positive rub-off in sales for both partners through this low-cost, high-impact initiative. Retail shoppers availed this opportunity to have a close look at the Chevrolet Spark as well as a chance to win this bestselling mini-car through the lucky draw."

Commenting on the tie up Deepak Sood, CEO & MD, Future Generali India General Insurance said, "Future Generali's tie-up with General Motors India is a reflection on our endeavor to constantly evolve and provide innovative solutions to fulfill the general insurance needs of customers. 50 percent of the motor vehicles in India are not insured and we see a huge potential in this market. We are also introducing new offerings in the Auto Insurance category like variable depreciation and alternate depreciation products. The response to the 'Aaja meri gaadi mein baith jaa' campaign was extremely encouraging and it provided us with an engaging medium to reach out to patrons of Future Group malls".

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