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Final Day of Nano Booking Receives Mixed Response

By Motortrend India Staff   |   27 April,2009

The final day of booking at the dealerships was very hectic. It was earlier speculated that Tata Nano booking would cross 10 lakh. But the recent analysis suggests that it did not reach the expected mark.

Tata Motors dealers noticed longer queues on the last day for Nano booking. Tata Nano booking started on April 9 and last till April 25.

The bookings were also made through the Tata Nano website. The last day rush literally flooded the site. The website reportedly crashed for a brief period on April 25.

Buyers who could not register online were forced to rush to dealerships to place their orders. Few dealers preferred to open till mid-night as they continued to get customers till the wee hours.

The public sector banks involved in the process of booking like the State Bank of India and its subsidiaries reported that the response was lukewarm on the last day. Union Bank of India reported only about 3000-4000 bookings during the entire three-week period. The response from urban and semi-urban areas has not been as big as expected. However, metros like Mumbai showed a lot of interest.

It was the same story at Corporation Bank which hits only few thousand bookings. The SBI executives said that the response was good and several forms were sold within a short time.

A Tata Motors spokesperson said, “The company considers that the response was overwhelming. Tata Motors is happy to receive such support from the consumers. It is eventually the customers who will decide the numbers.” The spokesperson further said that the company did not feel any need for extending the booking date. The total number of bookings will be compiled in this week and the figures will be made public.

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