BMW is in full swing to expand its business in India. It has aggressive plan to inflate its product line up in the Indian car market. The company has recently announced its plan to launch the Roadster Z4 sports car very soon in India.
The Z4 roadster will come with a folding hardtop and can achieve a maximum speed of 250 km/h. It is expected to be priced around Rs 50-60 Lakh and is likely to be available by the second quarter of this fiscal year. The luxury car manufacturer will launch three more new cars in India to cater to the fast growing market. BMW will launch the petrol and diesel variants of the newly launched 7-series (priced at Rs 81 Lakh and Rs 77 Lakh) in June this year.
BMW reported an encouraging result in the first quarter with sales of 992 units. It has even surpassed its rival Mercedes-Benz. As part of its expansion plans, BMW India plans to set up 10 more dealerships in tier II cities such as Coimbatore, Jaipur, Lucknow, and Ludhiana. The company already has 12 dealerships in India.
BMW India president Mr. Peter Kronschnabl said, “We have grown by 15 percent in the first quarter of 2009. Our sales have exceeded the numbers from Mercedes Benz.”
Strongest sales have been reported in the luxury car segment with 22 percent growth after 6,671 units were sold in 2009.