Maruti Suzuki launched the small car Ritz today in India. The Ritz is available in both petrol and diesel versions within the price tag ranging from Rs 3.90 - 4.99 Lakh.
Ritz is built on the platform of the Swift hatchback that considerably reduces the cost of the car. Beside this, localization of the components is another reason for the low price of the car. The car gets 85 per cent of localised components.
During the launch, Mr. Shinzo Nakanishi (Maruti Suzuki India Managing Director and CEO) said, "Ritz is our parent Suzuki's fifth global model and it will be the first Bharat Stage-IV emission norms compliant Indian car. We have launched it at the beginning of the fiscal and we hope it will bring excitement in the market. "We are constantly expanding our portfolio in the competitive compact car segment. India is a diverse market, no two customers think in the same way. We do not want to miss any opportunity in this segment."
He further added that the company has not fixed any target as "It is tough to project for future. We have capacity to meet all requirements."