The Indian subsidiary of the American Major Ford Motors is planning to launch a small car in the country by early 2010. It will now enter the already crowded small car segment which is presently dominated by Maruti Suzuki, Tata Motors, Chevrolet, and Hyundai.
Executive Director, Marketing, Sales and Service of Ford India, Mr. Nigel E. Wark said, "We will be launching the small car in the segment of the Chevrolet Spark and the Maruti 800, but the new Ford car will be different from them. We will basically concentrate on the largest volume segment in India and China, which are the two biggest markets in the world and will be focusing on these countries a lot."
Last year, Ford India had invested $ 500 million to expand capacities for manufacturing vehicles and engines. Mr. Wark said the small car operations would be funded from these investments.
Ford India is expanding its manufacturing capacity to 200,000 units of vehicles and 250,000 engines annually. Mr. Wark further said, "We are looking at increasing the share of exports (from India) once the capacity is expanded. Plus, we will export the small car in the region, apart from petrol and diesel engines."
The company is also planning to increase its quick service centres. Ford currently runs Quick service centres at 23 locations and now plans to increase to 45 centres by December. By expanding the number of service centres, it will be able to reach 70-75 percent of its customers across the country.