Auto News

Maruti to Focus on Rural Markets and Europe

By Motortrend India Staff   |   12 May,2009

Country’s largest car manufacturer Maruti Suzuki plans to focus on the domestic rural markets and Western Europe in order to boost car sales in the current fiscal.

In a highly dramatic fiscal ended March 09, Maruti reported a growth of 3.6% in car sales. It is now expecting a growth of 8-10% in the domestic market alone from the current fiscal.

Chief General Manager of Maruti Suzuki, Rajiv Gandhi said, “In the domestic market we’re ambitiously targeting 8-10% growth. We have grown in that range in April, and I’m sure things will only improve hereafter.”

He further added “In exports, we’re planning a (near) 50% increase in growth. A-Star is doing very well in Europe and is best suited for the European market.”

In Europe, A-star is sold under the name Alto that contributes nearly 90% to the company’s 120,000 vehicle export target. Many countries in Europe like Germany, UK, France, and Italy have introduced measures to boost the sales of the fuel efficient small scars. In these countries, government is providing huge discounts on the exchange of old cars with the new fuel efficient small cars. This has resulted in a sudden jump in the sales of small cars across Europe. As Maruti’s cars are already popular in the European countries, the company is definitely going to get success in its ambitious target for exports.

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