Tata Motors owned iconic British luxury car brands Jaguar and Land Rover have finally hit the Indian shores on June 28, 2009.
Jaguar and Land Rover brands launched three models each from a newly opened exclusive showroom in Worli, Mumbai. XF, XFR, and XKR sedans were launched from the Jaguar portfolio while Discovery 3, Range Rover and Range Rover Sport SUVs from the Land Rover stable to Indian car market. All models will be imported and the final price tag will include import duties. The prices of the Jaguar models start from Rs 63 lakh up to Rs 92 lakhs and Rs 63 lakh up to 89 lakhs for the sturdy Land Rover SUVs.
Tata Motors is the official distributor for these models. Meanwhile, the Thane based Nanvit Motors which has been selling imported models for past 12 years will continue to sell both Jaguars and Land Rover through a new outlet in Bandra, Mumbai. Its current outlet will continue to function as a service and spares outlet.
Officials from Tata Motors refused to comment as to how many units JLR plans to sell in India, considering the economic slowdown in the country.
Speaking at the launch function, Ratan Tata, Chairman of Tata Motors said “We are pleased and proud to introduce the Jaguar and Land Rover model in the Indian car market. It will give Indian customers direct access to these magnificent cars along with spares and servicing.”
Addressing the reporters, the CEO of Jaguar and Land Rover Mr. David Smith said “we believe the Indian car market has a huge growth potential for the future. We want to include India to the list of our markets in emerging economies.”
Tata Motors bought Jaguar and Land Rover from Ford Motors for U.S. $ 2.3 billion. After the global economic slowdown began second half of 2008, sales have fallen drastically in its traditional markets such as US, UK, and Europe.
Tata Motors has been keen to maintain separate brand identifies for Tata and JLR cars. It has also refrained from tapping into the dealer network of JLR in the United States to promote its own cars.