Maruti Suzuki reported a sales growth of nearly 8-10 percent in the domestic market for the month of May this year. In 2008 May, the car manufacturer had reported a sale of 69,001 cars and this year the sales nearly reached 76,000 cars. This is for the fifth consecutive year that Maruti Suzuki will be cross 70,000 units in sales. The export sales too have risen more than 50 percent with the addition of Maruti Suzuki A-star.
According to a senior official at Maruti Suzuki, “Good exports are the result of new markets we have discovered. A number of countries such as Germany, France, U.K., and others are offering special benefits for exchanging old cars for new ones, which is significantly adding to our exports. Also, last May, we were not exporting A-star, which is significantly contributing to our exports this year.”
The recently launched Maruti Suzuki Ritz too is tasting success in the Indian car market since its launch on May 15th. The Ritz which is available in both petrol and diesel variants is expected to follow the same success as the Swift hatchback.
In the words of Mayank Pareek, executive officer-marketing and sales at Maruti Suzuki, “A small number, around 5-7% of Swift customers may shift to Ritz, but that will benefit us as there is already a waiting period both for Swift diesel and petrol. This way, we will bring down the waiting period for Swift and also add to Ritz sales.”
Now with the company concentrating on rural markets, sales are expected to go higher. Car sales in the rural market have accounted a growth of nearly 9 percent against 3.5 percent earlier.