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Audi Increases Outlets to Push Sales

By Motortrend India Staff   |   21 June,2009

Audi India will increase its dealership network in the country over the next couple of years aimed at capturing 30 percent market share in the luxury car segment.

Audi currently holds 20 percent of the Indian luxury car market and now wants to increase its dealership count by the end of this month. Terming their growth in the country as sustainable, the managing director for Audi India Mr. Benoit Tiers said that in the last five months Audi has grown by 57 percent and more needs to be done to achieve a larger market share. A target has been set for Audi car sales in India and the company is working towards achieving it.

Currently, Audi has 11 dealerships in major cities and new dealerships will be appointed in tier II cities such as Lucknow, Jaipur, Coimbatore, and Nagpur. The company has also entered into a partnership with Bangalore-based Jubilant Motors for appointing dealers in the South Indian market. Jubilant Motors is opening its second dealership in Chennai, Tamil Nadu at a cost of Rs 12 Crore.

Audi India markets seven luxury car models - A4, A6, A8, Q7, Q5, TT, and R8. All these cars come with the same technologies that are acclaimed across the world and Audi's performance in India has been very encouraging so far.

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