Ford Motors is expected to launch a small car in India by the early 2010. The company has already started testing the trial product of its small car. There are assumptions that the small car will be localised around 85% from the beginning to the production phase.
The car would be predominantly designed for the Indian Market conditions and would be exported to other countries after its launch in India. Around 300 prototypes of the small car are already on the road for testing.
Speaking to the media, Micheal Boneham, President and Managing Director of Ford India said that the small car was from the global platform with design inputs from Europe and Australia. The small car would come in two engine variants a sub-1.2 petrol and sub-1.5 diesel engines.
With this launch, the company is aiming to make its presence felt in the Indian small car market. The company has a plant near Chennai in India, and it has plans to improve its production by the end of the year. Ford is currently selling Ikon, Fiesta, Endeavour, and Fusion in the country.