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Maruti Suzuki bags Golden Peacock Eco-Innovation Award

By Motortrend India Staff   |   21 June,2009

Maruti Suzuki India Limited has bagged the 'Golden Peacock Eco-Innovation Award' for adopting environment friendly technology in its products and processes. Indian car manufacturers are continuously lapping up various technology awards and car model awards in India. The award was presented to Maruti Suzuki by the World Environment Foundation during the recently organized 'Global Convention on Climate' in Palampur, Himachal Pradesh.

The criterion of the award was based on a product or service, which shows a quantum jump in the usage of current technology to achieve maximum customer satisfaction at a minimum cost.

Mr. M. M. Singh, Managing Executive Officer (Production) Maruti Suzuki, speaking on the occasion said, "We are committed to contribute to the cause of environment by constantly bringing in green technology into our products and processes. We are very happy that our efforts towards a greener environment have been recognized. This award will provide us with further fillip to explore and research for new avenues to go green."

Maruti Suzuki was short-listed for the award for two landmark initiatives taken towards reduction in the green house gas emissions throughout the life cycle. Design and introduction of the K series engines (used in Maruti Suzuki Ritz and A-Star) which helps in playing an important role in environment globally. The A-star is exported as Suzuki Alto to the European markets. The Suzuki Alto is Euro-V compliant and has CO2 emissions as low as 103g/km. These engines are highly fuel efficient while being very low on CO2 emission. All this is part of Maruti Suzuki's green approach to car manufacturing.

The second action that helped Maruti Suzuki bag the award was the company's initiative to use specially designed double-decker railway rakes for dispatching cars as opposed to the conventional use of trailers. This is a first of its kind initiative in India which helps in transporting cars in highly efficient manner, at much lower costs and impact on environment.

The 'Golden Peacock Eco-Innovation Award' is given annually to the most innovative product satisfying the customers' long-term needs in a most cost-effective manner. This international certification is awarded to a company only when it demonstrates its commitment and compliance to environmental concerns; ensure quality, especially in terms of customer satisfaction; and taking adequate health and safety measures to contain risks and hazards to its workforce.

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