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A-Star to Drive in Africa and Latin America

By Motortrend India Staff   |   12 July,2009

Maruti Suzuki is aiming to introduce its hatchback A-Star to the African and South American market. This is a result of the increasing demand for small cars in the international market.

It is reported that Maruti Suzuki India Limited (MSIL) is planning to export 1.5 Lakh units, which includes other models from India’s largest carmaker, in 2009. The company had exported half of its present target in the last year. Maruti Suzuki’s exported 15,978 units of Maruti Suzuki A-Star in April-May 2009.

Maruti Suzuki has begun exporting the A-Star to France, Italy, Germany, the United Kingdom, the Netherlands and other major European markets. The Maruti Suzuki A-Star was basically manufactured by Maruti for the European market. It was sold under various brands, such as Alto, Pixo and Celerio, in different markets. The Indian car giant plans to sell 70,000 units of the Maruti Suzuki A-Star to Europe and 30,000 units to Nissan Motor Co., which markets cars like Nissan Pixo in Europe.

Along with Chile, Mexico, Malaysia, Sri Lanka and Nepal and around 50 other markets, Maruti will sell cars in Algeria, its biggest market in Africa. The company aims to export 200,000 thousand cars by the year 2010-2011. In June-end 2009, Maruti Suzuki launched the A-Star as the Suzuki Celerio in Morocco, in three variants. It also launched the Suzuki Celerio in the Kingdom of Saudi Arabia.

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