There has been a steady increase in the number of Ford cars exported from India. Ford India Pvt Ltd has started exporting large number of cars from Chennai. The company has exported over 158 cars to Durban in South Africa.
Ford has planned to export more cars, mainly its proposed small cars. As per Society of Indian Automobile Manufacturers (SIAM), Ford has produced 6,752 cars and has exported over 219 units in a period of three months. The company is currently focusing on African and Asia-Pacific markets since there has been a rising demand for small cars in these markets.
“Initially the company is looking at exporting small cars from the middle of next year to countries in the Asia-Pacific and Africa. We are having discussions and intend to export more in the future, provided the infrastructure is set up at the port. Europe and the US markets will not be included at this point of time,” said Michael Boneham, president and managing director, Ford India.
“We are looking at increasing the share of exports (from India) once the capacity is expanded. Plus, we will export the small car in the region, apart from petrol and diesel engines,” said Nigel E Wark, executive director, marketing, sales and service, Ford India.