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Volkswagen Aims To Sell 1 Lakh Units

By Motortrend India Staff   |   19 August,2009

Volkswagen announced that it is aiming to sell 1,00,000 cars annually in India by 2014.

The German luxury car maker said that the launch of its Volkswagen Polo in both hatchback and sedan variants in India will help the company boost up its sales in India.

With the introduction of Polo, Volkswagen will move into the mass-volume car market in India. The Volkswagen Polo will be manufactured in the company's Chakan plant near Pune. The Rs 3,800 Crore Chakan plant has an annual capacity of 1.10 Lakh units. The Volkswagen Jetta and the Volkswagen Passat, which are currently sold in India, are assembled at this facility unit. Moreover, the German company also sells the high-end Volkswagen Phaeton and the Touareg in India but, these cars are imported from the company's mother plant in Germany.

Volkswagen also will be introducing the iconic Volkswagen Beetle in India by November 2009 and the Beetle, a company spokesperson said, would be shipped into India from Germany in the form of Completely Built Unit (CBU).

The company which has a firm footing in India also is planning to strengthen its dealership network to 40 dealerships across the country by the end of 2009.

The company sold 1,566 vehicles last year and has targeted to sell more than 3,000 vehicles in India in 2009 and with the launch of Polo next year; Volkswagen is hoping to sell 25,000 units of Polo in 2010.

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