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Tata Motors launches Indigo Manza

By Motortrend India Staff   |   14 October,2009

India's largest auto-maker Tata Motors on Wednesday launched 'Indigo Manza', an entry-level sedan, priced between Rs 4.8 lakh for base petrol version and Rs 6.75 lakh for the highest diesel version, (ex-showroom Delhi).

"It is the best car we have made so far. It showcases our capacity like no other car," Tata Motors Head (Passenger Car Business) Rajiv Dube told reporters.

Dube said Manza, to be available in four variants (Aqua, Aura, Aura(ABS), Aura plus) and seven colours, would succeed Tata Indigo, though other variants of the Indigo range, Indigo CS, Indigo XL and Indigo Marina, would continue to be there in the market. Tata Motors started marketing Indigo since 2003 after launching the vehicle in December 2002 and has so far sold around 275,000 units. Indigo was the market leader in the entry-level sedan segment till last year.

Indigo Manza, powered by Fiat's 90 hp Quadrajet diesel and saffire petrol engines, would be manufactured in the company's Ranjangaon facility near Pune in Maharashtra.

India's total market for sedans currently stands at 300,000 units a year, of which entry-levels contribute to half while mid-sized and top-sized sedans together hold the rest.

Manza has been developed on the same platform as that of Indica Vista, which was launched last year. Tata Motors has invested Rs 2,000 crore to create the platform.

Tata Motors does not have any plans for coming out with the electric-version of Manza as of now, Dubey said, adding that the car would be exported in the international markets.

To a question on targeted sales of Manza, Dube said that the company does not have any specific target, but it would surely take the lead position in the market.

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