Porsche is expecting an increase in sales in India this year. The company is anticipating for a nearly 20 per cent rise. The company has launched its premier sedan, Panamera, which is priced at Rs 1.4-2.05 crore.
"The Indian market is going through a revolution for desire of high-end products. We do not want to miss this opportunity and so launching Panamera. We are expecting a good growth in India despite an anticipated dip in global sales in 2009," Rod Wallace, MD of Precision Cars India, the importer of Porsche vehicles in the country said.
The launch of Panamera is giving the company new hopes. In India, the company is expecting to sell 200 cars this year, in place of 168 units sold in 2008. But in the global market, Porsche is expecting a decrease in sales.
"India is recovering very fast. In the first three-four months the sales were low but since April confidence has retained and we are receiving more inquiries and interest for a Porsche car," Wallace reasoned.
Precision Cars India has ordered for 50 units of Panamera for the next one year. "Already 13 units were pre-sold before the launch. We have also received 6 potential enquiries for the car," Wallace added.
There are possibilities that the new Boxster that is unveiled at the Geneva Motor Show will be introduced in India this year. It will also increase its dealerships from two to five by the end of the year. The company is doing all of this to boost its sale in India
"We will add three new dealerships in Hyderabad, Cochin and Chennai. Also we are holding negotiations in Ludhiana and Ahmedabad," Wallace said, adding the company plans to have 10 exclusive outlets within next two years.
In India, the proposed merger of Porsche with Volkswagen in the Europe would not affect the company's business, instead it will operate independently.