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Chennai Plant of Ford For APAC, Africa Markets

By Motortrend India Staff   |   08 October,2009

Ford Motor Company plans to make its Chennai facility a manufacturing and export hub for the Asia-Pacific and African markets.

Ford India President and Chairman Michael Boneham revealed that the new compact car the Figo will be manufactured at its Chennai facility and will be exported in these markets. Ford India is investing $500 million in expanding production at its Chennai plant from one lakh to two lakh, apart from producing 2.5 lakh engines, both in petrol and diesel.

Mr. Boneham, however, declined to state what percentage of the production would be earmarked for overseas markets.

Relaunching the Ford Endeavour with some added facilities, Boneham said the new 'Figo', on which the company is depending to get into the lucrative A segment, would be available in both petrol and diesel versions.

"We are coming up with a 1.2 litre petrol engine and the diesel variant will be a sub 1.5 litre one," he said.

"Pricing of the car will be extremely competitive," he said assuring that the car would be loaded with goodies. "At Ford, we do not believe in any stripped down version."

He said the company would actively pursue to make inroads into the volume segment with small cars and aimed to launch a new model in India every 12 to 18 months.

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