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Tata Motors to Study Market Before Electric Indica Launch

By Motortrend India Staff   |   24 November,2009

Tata Motors said on Tuesday that it will start a feasibility study for introducing the electric version of its compact car Indica in the domestic market.


The company is currently developing the electric Indica with a Norway-based firm for launching the car in the European market by 2011.


Tata Motors managing director of India Operation, Prakash M Telang, said that the company would study the market demand in the country before launching the electric Indica.


“Not at the moment. We will start (the feasibility study) closer to when we have the product ready. We will do it from next year,” Telang said when asked if the company has initiated the market study.


The car's introduction in India would depend on the cost factor as it is a price sensitive market.


“We have to look into the cost equation in India. We have to see the market demand as it will be an expensive vehicle. Electricity is also not easily available in the country,” Telang said.


The company had showcased the electric Indica at Society of Indian Automobile Manufacturers (SIAM) annual convention in 2008, followed by its preview at Geneva Motor Show this year.



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