The distribution of Prima range of World Trucks from Tata Motors has begun. It was unveiled in May this year. The first product, the Prima 4028 S, is a 40-tonne 266-PS (Cummins ISBE engine) tractor with a 9-speed ZF transmission, and a matching trailer with new generation brakes, ABS and specialised axles for heavy duty and high speed application. The 4028 S tractor-trailer is ideal for carrying freight, such as steel, cement, and containers, up to 40.2 tonnes of Gross Combination Weight.
The spacious air-conditioned cabin of the tractor includes reclining seats, adjustable steering wheels, arm rests for driver comfort. It has got sleepers to make possible the long-distance travels. These features are designed to induce longer and more trips. The truck is also equipped with Global Positioning. The driving comforts permit the truck to run non-stop for long hours and cover over 700 kms each day.
The company has started the distribution to selected customers in the states of Gujarat, Maharashtra, Rajasthan, Delhi and West Bengal. Tata Motors' manufacturing facility in Jamshedpur has trained the driving team of these customers. Tata has already prepared its countrywide service network to support the Prima range.
The Prima 4028 S tractor has been priced at Rs.21 lakhs (ex-showroom Delhi), and the ones with the trailer is Rs.31 lakhs.
The 4028 S tractor-trailer will be followed during this financial year itself with three other products, two 49-tonne tractor-trailers and a 31-tonne tipper in key segments and routes. They are all BS-III and BS-IV compliant.
The Prima range includes 10 major variants of multi-axle trucks, tractor-trailers, tippers, mixers and special application vehicles. Its two subsidiaries, Tata Daewoo Commercial Vehicle Company in South Korea and the Tata Motors European Technical Centre plc in the UK has helped Tata develop the range. In 2 years, the distribution of the range will be completed and it will be carried out in different phases.