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VW Polo may see 50 per cent localisation

By Motortrend India Staff   |   27 January,2010

Volkswagen is planning to localise its yet-to-be launched hatchback, Polo, to the extent of 50 per cent.

The company currently sells four models Passat, Jetta, Beetle and Touareg in the country. These are primarily imported products with the assembly done at Indian facilities.

“For the first time, we are trying out the localisation programme in Polo. We are hoping to localise it to the extent of about 50 per cent. The cars would be put together at our Chakan plant near Pune,” Neeraj Garg, member of board and director, Volkswagen Passenger Car said.

He, however, refused to divulge the details of the localisation and the components to be sourced from Indian vendors.

VW is planning to roll out Polo in the Indian market in March this year. “Polo will fit into the premium hatchback segment. Currently, the Indian automobile market is growing by about 17 per cent. Of this, the premium hatchback segment has a significant share. Last year, the sales in this segment were about 2.2 lakh units of all the car makers. Going by this, Volkswagen too would be able to go to the next level in volumes once Polo is launched in the Indian market,” said Garg.

Last year, the German car maker sold about 3,039 cars in the country. Of this, about 2,400 were Jettas and the rest Passats. This year, it is targeting more than 5,000 cars and is pinning hopes on Volkswagen Polo to ramp up the numbers, though Garg won’ t reveal the pricing strategy just yet.

Beetle, launched recently in India, is being rolled out to customers, too. “We have already booked about 250 Beetles. These are coming from Mexico and the bookings so far will take care of supplies for about three months,” said Garg

The company has also lined up a sedan for India. “The new sedan would be launched in the second half of this calendar year and it would be positioned in C segment,” said Garg.

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