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Mercedes-Benz Launches M-Class Variants

By Motortrend India Staff   |   15 February,2010

Mercedes-Benz has launched two variants of the 2010 M-Class in India on Monday. The leading global luxury car maker said it was ‘bullish’ on India in 2010 and keen on leveraging India for its growth strategy in terms of R&D and global sourcing.

“We expect a good year in 2010 and we are hoping to build on the momentum of 2009 when we sold 140 M-class, which was double the sales compared to 2008”, Dr Wilfried G Aulbur, MD and CEO, Mercedes-Benz India, told during the launch of its Sports edition and luxury edition of its M-class today.

The company is investing Rs 200 Crore in revamping the network in terms of creating new showrooms, upgradation of showrooms and facilities and entering new cities, he said.

It is planning a new Mercedes-Benz centre in Delhi with 26 car display, a 12-car display in Hyderabad and a 16-car display in Chennai, he said apart from investing in manpower.

“We are growing aggressively and have a clear strategy in place for leveraging India aggressively for R and D and global sourcing”, he said adding “China and India are high on our agenda for global sourcing.”

The company also plans to launch 12 products in 12 weeks of the current year, he said. Moreover, Mercedes-Benz also plans to introduce the E-Coupe but the company is not looking at introducing hybrids since most are left-hand drive cars.

The firm was looking in launching the SLS AMG in India by the end of 2010 and already had six confirmed bookings from places like Hyderabad, Mumbai and Delhi.

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