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BMW to drive new '5 Series' to India in 2010 to push volumes

By Motortrend India Staff   |   17 March,2010

German luxury carmaker BMW on Wednesday said it will bring the latest version of its sedan ‘ 5 Series’ to India this year in order to drive volumes and ward off increasing competition from compatriots Mercedes and Audi.

“The refreshed 5 Series will be launched globally later this month and we intend to launch it in India within 2010. The price is yet to be decided for the India market,” BMW Global Director (Marketing and Planning) Markus Schram told PTI.

He said while the 5 Series will mainly compete with Mercedes’ E Class, BMW “wants to set a new trend in the luxury car segment with this series in India”.

“The new car will be aimed at driving volumes in the Indian market,” Schram said, adding, “The main intention is to maintain momentum in the Indian market against our rival from Stuttgart (Mercedes) and Ingolstadt (Audi).” Schram, however, declined to comment on variants of the new refreshed series, but said “our portfolio will be strong”.

In 2009, BMW overtook Mercedes as the numero uno luxury carmaker in the Indian market with sales of 3,619 units against 3,247 units of the rival. Announcing the company’s annual results, BMW AG Chairman Norbert Reithofer said, “We plan to grow our sales again in China, Brazil and India in the current year.”

The company today reported net profit of about Rs 1,315 crore in 2009 against about 2,067 crore last year, down 36.4 per cent on account of higher effective tax rate.

BMW’s total total revenue was down 4.7 per cent to 50,681 million euro in 2009, from 53,197 million euro in 2008. Its total global sales in 2009 stood at 1,286,310 units (BMW, MINI and Rolls Royce) against 1,435,876 units in 2008, down 10.4 per cent.

Commenting on the outlook for this year, Reithofer said, “We are heading into the new business year with cautious optimism and are targeting group earnings well above the level reported for the past year. We want to see visible progress in 2010 in the direction of our profitability targets for 2012.”

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