Ford India has recently announced that it will launch its compact car Figo, which is colloquial Italian for “cool”, in the second week of March 2010. Ford Figo will be launched in petrol and diesel versions and will have four variants.
The petrol Ford Figo will have a four-cylinder 1.2 litre, 16 valve Duratec engine that will give a maximum power of 70 bhp at 6,250 rpm and maximum torque of 102 nm at 4,000 rpm. This car, Ford claims, will have a fuel economy of 15.6 km a litre under optimum driving conditions. Figo will also have a more powerful 1.4 litre Duratorq diesel engine that works on Ford’s own CRDi (common rail direct injection) technology. This engine produces maximum power of 68 bhp at 4,000 rpm and maximum torque of 160 nm at 2,000 rpm. Ford claims the diesel Figo will give a fuel economy of 20 km per litre on ideal driving conditions.
Though the company is yet to announce the price of Figo, it is expected that the car will be priced between Rs 4 lakh to Rs 5.25 lakh (ex-showroom) for variants LXI, EXI and ZXI with petrol or diesel engines. A top-end variant named Titanium with dual front air bag and antilock braking system (ABS) will also be made available at a higher price.
Ford India Executive Director Marketing, Sales and Service Nigel E Wark told reporters that the car will be priced “very competitively” and will offer “the best value for money.” Wark said that 80 per cent indigenous content in Figo will help aggressive pricing for it.
Despite being compact in size, Figo has a large boot space and can comfortably seat five persons. Its exterior styling follows Ford’s global kinetic design elements that harmonise Figo with other models in the Ford global line-up including Focus and Mondeo. Though Figo has been specially developed for the Indian market and is being manufactured in Ford India’s Chennai plant, the company will start exporting it to the European market by the end of the current year.