Automotive major Honda Motor Company is looking at increasing the number of Honda dealerships in India by about 40 per cent to 160 by 2014 to boost automobile sales in the very promising Indian market.
As of the end of March, the carmaker had 117 dealerships in India, mainly concentrated in the northern part of the country. Honda Motors plans to spread out this network accompanying the Indian release of its first vehicle priced under Rs 500,000 in 2011.
Currently, Honda Motors sells the Civic, City, Accord, Jazz and CR-V in India and has a 3 per cent market share. In addition to introducing the low-cost vehicle, Honda also sees enhancing local production and parts procurement. The car maker is also looking at simultaneously expanding its sales infrastructure, as keys to increasing its share in this quickly growing market.
Around 2.2 million vehicle units were sold in India in last year, a 13 per cent rise as compared to 2008. Honda's sales jumped 17 per cent to 63,000 vehicles.
Other Japanese automakers are also increasing their dealership networks in India. Suzuki Motor Corp. which possesses the top market share in the subcontinent is looking at having 1,000 sites by the end of fiscal 2011, up from 760 at present. While Toyota plans to expand from 98 locations to 150, Nissan is aiming to increase from 8 dealerships to 82 by 2013.