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Mercedes Launches E-Class Coupe in India

By Motortrend India Staff   |   07 April,2010

German luxury car manufacturer Mercedes-Benz India unveiled its new Mercedes E-Class Coupe on Wednesday.

E-Class Coupe has the latest technology and high standard safety features. The E-Class Coupe looks athletic, striking and passionate.

The new E-Class Coupe will be retailed through Mercedes-Benz dealerships across the country. "We have launched our new E-Class Coupe, the most aerodynamic series production car in the world. It comes with an aggressive price tag of Rs 54.83-lakh onwards ex-showroom in Mumbai," Mercedes-Benz India's Managing Director and CEO, Wilfried Aulbur, said.

The new E-Class Coupe will be sold through the Mercedes-Benz dealerships which are spread across the country.

Mercedes-Benz India is also contemplating about bringing its financial services arm to India.

"This would provide a boost to our commercial vehicles business in India, where the company sells high-end buses and trucks," Aulbur said.

Mercedes-Benz India is planning to launch more models and expand its dealership network in the Tier-2 and Tier-3 markets like Goa, Bhubaneshwar, Indore, Aurangabad and Surat

Mercedes-Benz India is also planning to launch its compact cars, A-Class, in India to compete with the other luxury compact cars in the market.

"There is a potential for a small car here. We have to see the psychology of the consumer and the market maturity will tell us when to launch the small car," Mercedes-Benz India's Director of Sales and Marketing, Debashish Mitra, said.

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