Though the new Bharat Stage (BS)-IV emission norms have forced the Chevrolet Tavera out of the 13 Indian cities, General Motors says that it is struggling to meet the demand emerging from the non-metro cities. The waiting period for Tavera in these cities varies from one month and more.
On April 1, the Union government made the Bharat Stage IV emission norms mandatory across 13 Indian cities. However, increasing demand from non-metros has offset the discontinuity in sales in major cities for the utility vehicle.
“We have stopped selling the car in these cities as per guidelines, but do not see hitting a blue patch because of that,” said P Balendran, director and vice-president corporate affairs, General Motors India. “There has been a reversal of trend of vehicle sales concentrating in metros. Currently, nearly 60 per cent of our net sales comes from the Tier-II cities like Jaipur, Lucknow, Cochin etc,” Balendran added.
GM India sold about 1,700 units of Taveras in March, and while the demand has been stable at 1700-1800 per month, the company’s Halol plant has been producing just about 1,500 to 1,600 units of the vehicle.
GM India is planning to roll out the BS-IV variant of the Chevrolet Tavera, however, that may take some time.
The utility vehicle is manufactured at its Halol plant near Vadodara. This plant has an installed capacity of 85,000 units in three shifts and had been operating in a single shift. The company recently introduced a second shift at the plant and now produces around 180 vehicles per day. GM may start a third shift to meet the increasing demand.
GM’s Halol unit makes all the Chevrolet models available in the market, while the Talegaon plant in Maharashtra makes the Chevrolet Spark.