Nissan Motor India has begun soft marketing of its small car Micra which it would launch in July.
The company has started an initiative called "exposure marketing" to build brand awareness and seek insights from prospective buyers on its product.
The car maker has erected special pavilions at high footfall areas like shopping malls in different cities across the country.
The pavilions have interactive LCD display kiosks and shoppers at the mall are encouraged to use these and get a view of the Micra.
"As we gear up for start of sales in July 2010, we are constantly looking at innovative platforms to reach out to our target and prospective customers," said Kiminobu Tokuyama, the company managing director.
The pre-launch marketing activity that started in Pune and Bangalore May 5 will continue till December 2010.