India’s largest car manufacturer, Maruti Suzuki, is planning to build vehicle stockyards across the nation to reduce waiting period for its best selling models including Alto, Wagon R and Swift models. Maruti will open its first stock yard in the ‘silicon valley’ of India for which the company has already acquired land.
Maruti Suzuki will invest Rs. 200 crore to build various stock yards across the country. This move is very important as the company wants to avoid customers shifting to other car brands due to the long waiting periods on its cars such as Swift, Swift Dzire and low cost MPV Maruti EECO. Maruti is also working on increasing its dealership network across the country.
According to a Maruti official, the company will open at least 4 stock yards, one each in North, South, East and West. These stockyards will ease the transport of cars to dealers and avail a particular model or a colour that is unavailable with the dealer.
Maruti’s Bangalore stock yard will be spread over a span of 25 acres of land and will also help in reducing the working capital requirement of dealers as the company plans to open many more dealerships.