Tata Motors is going consistent on marketing its highly powerful world truck developed with south Korean subsidiary Tata Daewoo.
“We are doing concept marketing. We first understand a prospect's goods carriage pattern and the route he carries. Only when we are satisfied that his interests will be best served with our world truck we would suggest our models,” President Ravi Pishorady told.
He also mentioned that as a policy the company sells the world truck along with the trailer.
“We ensure that the prospect has two drivers for this high horse power (HP) truck as it is for long haul. Initially we sold 180HP trucks and now we sell 280HP models. We will be reaching 100 unit sales soon, ” he said.
He was here to attend a company function to celebrate the sales of 500,000 units of small goods carrier Ace. Tata Ace was launched about 5 years ago.
Speaking about the highly successful sales of the goods carrier, he said: “We sell around 11,000 units per month. Currently the production capacity is sufficient. ”
It is to be noted that the total industry volume is around 18,000 units per month and is growing at a rate of 25 percent.
“We have around five variants including passenger carriers. Though competition has increased we have the first mover advantage, ” Pishorady added.
AWhen quizzed about the passenger variant Magic, he said the model manages to sell around 5,000 units per month. He also said that the 0.5 tonne vehicle to carry passengers is being test marketed in Rajasthan.