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Tata Motors and JLR Plan A Car For Emerging Markets

By Motortrend India Staff   |   28 June,2010

Tata Motors and Jaguar Land Rover (JLR) are working on developing a concept car that would be focused at emerging markets like India. The car is still in the development stage called ‘DR0’, or the concept stage. The car will integrate the operations of Tata Motors and JLR.

“It’s too early to talk about the car,” PM Telang, managing director, Tata Motors said. “We are trying to combine the synergies of both the companies. We have certain strengths in understanding the requirements of emerging markets and we also have cost competency. JLR, on the other hand, has the strength in product innovation and developing new-generation vehicles,” Telang added.

The product will borrow a lot of features from Tata Motors, a company source said. “The platform is likely to be designed in India and vital technology inputs, especially interior engineering will be JLR’s,” the source said.

The new vehicle will flaunt a Tata badge and will likely be priced at Rs 20-30 lakh.

“There will be no cannibalisation with Jaguar since they are priced above Rs 50 lakh,” the source said.

The two companies have been showing signs of integration. Recently JLR set up its components purchasing office in Pune and will benefit from its Indian connection. Besides sharing capabilities and components, Tata and JLR will also explore the possibilities of locally assembling JLR vehicles in India.

JLR is also planning to locally assemble some of its Land Rover vehicles in India. Telang said, “The two will consider a completely knocked down (CKD) assembly of JLR products in India. Product design and other major aggregates will be controlled by JLR. This is how we plan to start the process,” he added.

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