Ford India today announced that the Figo, which was launched in March 2010, has reached the 25,000 sales booking milestone in close to hundred days from its launch. Figo, which targeted more than 70 percent of prospective new vehicle buyers, has helped accelerate the growth in all markets across India.
“Reaching the 25,000 sales booking milestone in close to 100 days continues the Figo's remarkable rise and rise in popularity among Indian consumers,” said Michael Boneham, president and managing director, Ford India.
“Figo's success has exceeded expectations in terms of sales and target markets. Our debut compact car offering is being very well received by a wide range of customers and this response has been instrumental in our efforts to increase market share.”
Additionally, Ford India is also celebrating its first export order of 1,200 Ford Figos to Ford Motor Company in South Africa. Figo has helped the company record a more than double the volumes of 235% year-on-year in half year sales, with a total of 32,755 units compared to 13,897 units last year.
In the January-June period, Ford sales volume, on a year-to-year basis, doubled in Tier 1 markets including Mumbai (234%); Chennai (279%) and Delhi and the NCR region (223%). In terms of regional sales, there was a similar response - east (339%); west (277%), north (212%) and south (127%). Big gains –double, and in some cases, triple fold growth - were registered in Tier II markets such as Chandigarh, Ahmedabad, Pune, Kochi, Coimbatore, Indore, Bhopal and Jaipur and Tier III markets such as Dehradun, Trichy, Nashik, Aurangabad and Kanpur.