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Skoda to Launch Small Car with Rs 3-5 Lakh Price Tag in 2012

By Motortrend India Staff   |   17 August,2010

Czech car maker Skoda has said that it will introduce a small car in India in early 2012, which will be priced at Rs 3-5 Lakh. The company, a part of the Volkswagen Group, will also introduce its SUV, Yeti, and a stripped-down version of its premium hatch, Fabia, in India by the end of 2010. In addition, it will launch a sedan with a Rs 6-10 Lakh price tag in 2011.

“We had announced to roll out one new model every year. As part of this strategy, we will enter the volume segment and will launch a small car in early 2012,” said SkodaAuto India Board Member and Director (Sales and Marketing) Thomas Kuehl.

The development of the car is underway and the company will launch the model in both petrol and diesel versions. As for pricing, Kuehl said, “It will be below the Fabia. Our aim is to price in the Rs 3-5 Lakh category.”

India’s passenger car market witnesses most of its sales coming from the small car segment and global car majors have launched a slew of new models in the Rs 3-5 lakh bracket in recent months, including the Ford Figo, Chevy Beat and VW Polo.

Kuehl, however, declined to comment on whether a new facility will be set up to produce the car or it will be rolled out from the existing Aurangabad unit, which has a capacity of 44,000 units per annum. “We have not decided anything about production. We are open to sharing technologies as well as the plant of our parent Volkswagen,” he added. German car major Volkswagen has invested 580 million euro to set up a manufacturing facility in Chakan with a 1.1 lakh unit annual production capacity.

Kuehl said the company is expecting to treble its sales in the next 3 years, mainly on the back of the proposed small car. The company sold about 14,800 units last year and is aiming to cross the 20,000 units mark in 2010.

Asked if the car will be exported to other nations, Kuehl said, “We never ruled out export. We study that option, but nothing has been decided now.”

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