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Mahindra First Choice to up its Outlets to 450 in 4 Years

By Motortrend India Staff   |   12 August,2010

Multi-brand car servicing company Mahindra First Choice Services has said it plans to ramp-up its service outlets to 450 from 9 at present over the next four years. “We have 9 outlets in four cities in the country. We plan to ramp it up to 450 outlets in the next four years. We have been getting good response from customers for the last two-years,” said Mahindra First Choice Services’ Chief Operating Officer Shiv Kiran.


“The outlets will come up on company-owned and franchise basis. The first franchised outlet will come in Hyderabad next week,” he said. Mahindra First Choice Services is a 100 per cent subsidiary of Mahindra and Mahindra. It is a chain of multi-brand car workshops with a presence in key cities.


“Our vision is to create a unique world-class car service experience by offering the best care for your car, value for your money and time,” Kiran said. The company has grown around 80 per cent in the June quarter of this fiscal, as against the year-ago period. “We provide service to around 20,000 utility vehicles every month. We hope the numbers would go up in the coming days,” he said.


The company has launched an offer called Independence Day Promotion. The Independence Day Promotion comprises of exciting offers on car servicing, under body coating or Teflon coating and complete body paint overcoat at Rs 151, Rs 1,515 and Rs 15,151, respectively. The offer will also provide the customers with a Vehicle Health Card at Rs 15.


“The special Independence Day offers include a whole range of services with a complete value for money proposition. Without any compromise on quality, the customer still gets the services at approximately half the market price during this promotion,” Kiran said.



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