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General Motors India to Enter the Mini-truck Segment

By Motortrend India Staff   |   10 August,2010

GM India’s head Karl Slym has announced at a press conference that the company will launch a range of mini-trucks and passenger vehicles in its joint venture with China’s SAIC two years from now.

General Motors would launch two mini-trucks and three passenger vehicles in India, which would be sold under the Chevrolet brand, he said.

“Light commercial vehicles in India are set to grow by 24 per cent on average in the next 3-4 years,” said Slym. “This gives us scope of tremendous growth in the market.”

The light trucks would fall in the sub-one tonne and one tonne segments, and would be priced very competitively, he said. Currently, almost half of all commercial vehicles sold in India are light trucks, and Tata Motors is the invincible leader in the segment with nearly 90 per cent market share.

Recently Mahindra & Mahindra also entered the segment with its Gio mini-trucks to compete with the Tatas.

Japanese carmaker Nissan has also formed a joint venture with Ashok Leyland to make light trucks, while Germany Daimler will also be manufacturing light trucks at its truck making facility in southern India.

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