Tata Motors dealers would reopen the bookings for Nano before the end of August to meet an expected rise in demand for the car, senior executives at three dealerships said. The Indian car maker had stopped Nano bookings in April last year after receiving 206,703 orders. Tata selected only 100,000 applicants due to capacity constraints, and 54,129 Nanos have been delivered since it started deliveries in July last year.
“The deliveries for new customers will begin by October,” the owner of a Tata Motors dealership in Mumbai said. “The order backlog is also expected to be cleared by the middle of September,” he said, asking not to be named. Two other dealers in New Delhi, who wished to be unnamed, confirmed the development.
Restarting the bookings for Nano would help the company sell more cars during the two-month long season of Hindu and Muslim festivals starting in October.
“When open sale (of the Nano) begins, we’ll make a formal announcement,” Tata Motors spokesman Debasis Ray said by telephone from Mumbai.
The Tata Nano, which is the world’s cheapest car, was introduced at just 123,361 rupees ($2,647). The company recently raised prices by 3%-4% due to increasing input costs.
In the April-July period, Tata Motors sold 23,379 Nano cars, easily outperforming Maruti Suzuki’s sales of 8,586 M800 cars, according to data issued by the Society of Indian Automobile Manufacturers (SIAM).