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Jaguar Land Rover to Reduce Platforms

By Motortrend India Staff   |   21 September,2010

Jaguar and Land Rover (JLR) will make more models on fewer platforms to cut costs and simplify manufacturing lines. Fewer platforms would increase flexibility and offers greater use of a plant. It also cuts down product development time through a fixed set of engineered components. The Tata Motors owned JLR will have four platforms instead of nine in the next 2-3 years.

“Reducing complexity across vehicle lines, including where appropriate sharing elements of vehicle architecture-brings advantages in a number of areas of which cost is one. Jaguar Land Rover constantly looks for opportunities to improve efficiency throughout its business but does not comment on its future model plans,” said a company spokesperson.

Tata Motors is starting joint development programmes with its UK subsidiary JLR for engines, vehicles and platforms.

The recent increase in luxury car sales in Europe and US has prompted JLR to increase its sales target to 2.4 lakh units in 2010-11. The auto maker reported a consolidated profit of Rs 1,979 crore for the first quarter against a loss of Rs 334 crore in the year-ago period.

Reduction of incentives, new product launches and increases in higher margin vehicles have enabled the company to post an operating profit of £339 million for the quarter ended June 2010. Jaguar Land Rover posted a profit of £221 million (Rs 1,613 crore) for the quarter against a loss of £64 million.

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