Maruti Suzuki Swift was awarded the Frost & Sullivan 2010 Aspirational Car of the Year Award in Segment B. The award was received by Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India Limited.
The Frost & Sullivan ‘Aspirational Car of the Year’ Award is conferred to a manufacturer based on a structured research process and by evaluating the performance of its products by end users. The “Voice of Customer” survey recognizes an OEM that has launched the best models across various segments of passenger vehicles, satisfied aspiring needs, and been rated high for its achievement in “Excellence in Technology and Innovation”.
The recipient of this Award had to excel in one or more of the following criteria: Improvement in customer satisfaction levels, reduced churn rate, reduction in operational costs while maintaining high levels of satisfaction and imitation by competitors.
Presenting the award, Mr. V.G.Ramakrishnan, Senior Director, Automotive and Transportation, South Asia, Middle East & North Africa, Frost & Sullivan, said, “Maruti Suzuki Swift’s concept-car-like styling with an excellent build quality influences the purchase decisions of Indian vehicle owners. Its low maintenance cost and active safety features make it an attractive buy and value-for-money, despite close competition from various other models in the same price and segment.”
Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India Limited said, “Swift is one of the most important brand for us. It has been a great success story for Maruti Suzuki and the Indian Automotive Industry. With its radical styling, sporty drive and advance features it has taken the customer expectations to a new level, creating an all-new segment. It is heartening to see Swift get this most aspirational car award. The Swift continues to be the most popular and aspirational car for the customers.”