Daimler has said it will launch a range of trucks in 6-49 tonnes category under a completely new brand for its proposed entry into India's commercial vehicle market in 2012.
The company is investing Rs 4,400 crore through its wholly-owned subsidiary, Daimler India Commercial Vehicles, for a new facility at Oragadam in Tamil Nadu.
“We will have our own unique badge (for the vehicles)... Completely designed for India... It will be a new brand,” Daimler India Commercial Vehicles (DICV) Vice President (Marketing, Sales & After-sales) V R V Sriprasad told.
He declined to give details about the new brand saying the finalisation is yet to take place.
Globally, Daimler’s truck brands include Mercedes-Benz, Freightliner, Fuso, Western Star, and Detroit Diesel.
Asked about the products to be introduced in India, he said: “Initially, we will introduce vehicles in the 25 tonne category during the second quarter of 2012, and within 18 months of the launch, we will introduce vehicles in all the 6-49 tonnes categories.”
“The 25 tonne and above vehicles would be on Benz platform, while 6-16 tonne products will be on Fuso platform,” Sriprasad said, adding DICV is currently testing prototypes of the vehicles and trial production will begin by early 2012.
The company is aiming to have localisation of over 80 per cent to make the products price competitive.