Tata Motors will launch Aria a crossover between a multi-utility and sports utility vehicle within a month. Unveiled at the Auto Expo and billed as a four-wheeler built for Indians by Indian engineers, Aria will compete with Toyota Innova and the M&M Xylo.
Sources say that the car is expected to be priced at about Rs 10 Lakh. When contacted a representative of Tata Motors said that the Aria would be launched within a month and the company is keen on cashing in on the festive season.
Tata Motors plans to pack the vehicle with lot of features to take on utility vehicles like Innova, Scorpio, Bolero and Xylo. Key factor to watch out for is whether Tata Motors will price Aria above its competitors like Mahindra Xylo and Toyota Innova as the competition is going to be very fierce. Tata Motors says that since it is going to be packed with features, they will really declare the price on the date of the launch.
The Aria sports a 2.2-litre common rail diesel engine and blends the functionality and comfort of a mid-range MPV with the all-terrain assurance and premiumness of an SUV. Safety features include 6 airbags and Electronic Stability Program (ESP), offered by an Indian manufacturer for the first time.
Tata Motors’ current line up of SUVs and MUVs include Safari and Sumo Grande.