Jaguar Land Rover, owned by Indian vehicle manufacturer Tata Motors, is in talks with a Chinese auto maker to start a manufacturing and sales joint venture in China.
Carl-Peter Forster, Tata Motors’ Chief Executive, said at an auto conference at the weekend that Jaguar Land Rover intends to discover a partner in China “as soon as possible” to manufacture and market vehicles.
He also said that the company is in “good discussions” with a Chinese auto maker but refused to name the potential partner.
A joint venture could boost the Jaguar and Land Rover brands in China, now the world’s biggest auto market after displacing the US last year.
“We’re not as strong as we should be in many markets, most notably in China,” Forster was quoted as saying at an industry forum in Shanghai.