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Tata Motors to Launch Aria on October 11

By Motortrend India Staff   |   30 September,2010

Tata Motors today said it will launch Aria, the first cross-over between a multi-utility and sports utility vehicle of the company, on October 11. “The Tata Aria, the first Indian crossover, will be commercially launched on October 11, 2010. It will be made available across all major cities and towns of the country,” the company said in a statement.

The new car, whose development started in 2006, was first shown as a concept at the Geneva Motor Show in 2005 and in the Delhi Auto Expo 2006. It was was unveiled at the Delhi Auto Expo in January 2010.

The Aria sports a 2.2-litre common rail diesel engine and blends the functionality and comfort of a mid-range MPV with the all-terrain assurance and premiumness of an SUV. Safety features include 6 airbags and Electronic Stability Program (ESP), offered by an Indian manufacturer for the first time.

Tata Motors plans to pack the vehicle with lot of features to take on utility vehicles like Innova, Scorpio, Bolero and Xylo. Key factor to watch out for is whether Tata Motors will price Aria above its competitors like Mahindra Xylo and Toyota Innova as the competition is going to be very fierce. Tata Motors says that since it is going to be packed with features, they will really declare the price on the date of the launch.

“A team of over 150 individuals, comprising multi- discipline specialists from the Tata Motors Group and vendor- partners, worked on the project to create this segment- defining crossover,” the statement said.

Tata Motors’ current line up of SUVs and MUVs include Safari and Sumo Grande.

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