Fiat India has sold 24,000 units till October in a highly competitive market and seems to be falling behind on its sales target of 46,000 units set for 2010. The company had doubled its sales target in 2010 to 46,000 units from 23,000 units sold in 2009.
“Yes, we are facing stiff competition. There is a possibility of us falling short of our sales target of 46,000 units set for this year,” Fiat India’s president and CEO Rajeev Kapoor said.
Fiat is now coming up with new strategies to boost the sales of its two premium cars--Punto and Linea. “We have adopted some new strategies to boost our sales and are hopeful of success in the coming days,” Kapoor said.
Fiat and Tata Motors had entered into an equal joint venture in 2007 to build cars and also produce transmission sets and engines at the Ranjangaon facility near Pune. Fiat cars are sold across the country through Tata Motors dealerships. So far, Fiat India has sold close to 47,000 units. The company has a 175-strong dealership network pan-India.
Fiat is also planning to introduce a small car exclusively for the Indian market.
“Fiat plans to develop a small car for the Indian market in Italy with the help of an Indian team. It will be launched here with our joint venture partner, Tata Motors, with about 80-85 per localisation,” Kapoor had said.