Nissan Motor India Private Ltd (NMIPL) on Monday announced the commencement of the booking orders across its 20 dealerships for the diesel variant of Nissan Micra. The Diesel-powered Nissan Micra is expected to go on sale before Christmas this year.
The Nissan dealerships across the country have commenced the booking orders for the Diesel variant in a phased manner starting today. A comprehensive multimedia ad campaign (T.V., Radio, Print and Digital) has also been launched to support this activity.
Mr. Kiminobu Tokuyama, MD& CEO, Nissan Motor India says, “The success of petrol variant of Micra in the domestic market has given us huge confidence to introduce Diesel variant within six months from the launch of petrol version. We are aware that this is a very important phase of our journey and we standby our commitment to provide Indian customers with a full range of products and services. We are confident that Diesel-powered Micra would fulfill the discerning needs of Indian Customers.”
“Ever since we launched the petrol variant in July, we have been flooded with enquiries for Micra Diesel. I am confident that the Diesel-powered Micra, is a good value proposition and a desirable option to choose from, for the Indian customers during this festival season. We are elated with the overwhelming response received for the petrol variant across all our dealerships and keenly look forward to replicate this success. We are also aggressively ramping our sales and service network”, said Abhijeet Pandit, Vice President, Marketing and Sales, Hover Automotive India.
In July this year, Nissan launched the petrol variant of its first made in India global compact car, Nissan Micra (Global compact hatchback), based on the Versatile ‘V’ platform at its factory in Oragadam, Chennai. Since the sales began on July 15, 2010, the company has sold around 4500 units of Micra. With the launch of Micra Diesel, Nissan will add another variant to its product kitty to cater to its Customers’ choice.